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Generating qualified leads is an excellent way to stimulate sales and secure long-term customers who deliver consistent value to your business.
That sounds good, but how can you go about finding and winning over the juiciest leads out there? Here are a few strategies to test out if your lead generation is lacking that special something at the moment.
Use Content Syndication
When prospects connect with the content you publish, they’re more likely to convert, because they’ll obviously have an affinity for your company and the products or services it sells.
Getting your content seen by the right audience is difficult but can be made simple if you make use of content syndication.
Solutions like ActualTech Media’s content syndication program let you target specific demographics, run campaigns that deliver results, and crucially have access to reporting which allows you to hone and tweak your efforts to make them even more impactful in the future.
You’ll still need to make sure that the content itself is well-polished and of interest to your niche, in addition to being optimized for search ranking purposes.
Make the Most of Your Mailing List
Lots of businesses have mailing lists which are useful for getting in touch with existing customers and keeping them up to date on the latest developments.
Clearly, it’s a good idea to promote your mailing list to newcomers to your website, but another factor for getting more qualified leads is how you use the messages you send out.
For example, including CTAs which ask subscribers to share what you’ve sent them with people they feel will be interested will catalyze interest in your offerings.
Also, remember to include cross-promotion for your other content marketing efforts. It helps to take a holistic approach, rather than having the different strands of your lead generation staying separate.
Set the Social Media World Alight
For some businesses, it’s enough to gain traction on social media, but unless you’re also driving visitors to your website from your social profile, you are missing a trick.
We just spoke about cross-promotion, and it’s important to remember that while this is useful, you need to consider the nature of the content you’re sharing in the context of the platform itself.
In the case that you’ve got an Instagram account, creating bespoke content which plays to the strengths of this primarily visual medium is a no-brainer. Also, remember that you can still link to content hosted elsewhere within your posts; just make sure to also give your followers a reason to stay engaged that goes beyond external links.
Sort Out an Underperforming Website
When leads click through to your site, you don’t want them to bounce right out again because what they find is either not up to scratch, or not what they expected.
Adhering to the rules of good SEO applies here not because you need to be chasing the approval of search algorithms, but mostly because these best practices have emerged specifically to encourage businesses to up their game when it comes to web design and maintenance.
Don’t mislead prospects with on-site content that doesn’t do justice to the CTA that brought them there in the first place. Do aim to make your site as accessible as possible for those with unique needs, such as by including alt text for all images which will help anyone using a screen reader, for example.
The Bottom Line
Getting more qualified leads for your business isn’t rocket science; it’s about sticking to the tried and tested principles of digital marketing, and also about following the data so you can make improvements where necessary.