What is an MVP and Why You Should Start Your Idea Now?

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An MVP (Minimum Viable Product) is a version of a product that has the minimum set of features that allows the product to be deployed, and with which the development team can gather the maximum amount of validated learning about the customers with the least amount of effort. This concept is associated with the Lean Startup methodology, which emphasizes learning and iteration over building and launching.

It is important to start your idea now because it is better to start with an MVP as soon as possible and iterate as you learn more about your customers’ needs and preferences. Starting early also allows you to validate your assumptions about the market and your product more quickly, which can save you time and money overall. Additionally, starting early can give you a competitive advantage by allowing you to get your product to market faster than your competitors.

What is MVP in App Development?

In the context of app development, an MVP (Minimum Viable Product) is a version of an app that has the minimum set of features necessary to deliver value to users and gather feedback for further development. This version is typically developed and deployed quickly to validate the assumptions about the market and the product.

An MVP for custom apps developed will typically have a subset of the features that the last version of the app will have, it is usually enough to allow early adopters to start using and providing feedback, which can be used to improve the product. For example, an MVP for a social media app might include basic functions such as user registration, user profiles, and the ability to post and view content. But it might not include additional features such as the ability to search for other users, direct messaging, or integration with other apps.

It is important to note that an MVP does not have to be a fully functional app, it can also be a landing page or a video that explains the app and how it works. The main goal of an MVP in custom apps developed is to allow developers and stakeholders to gather feedback and make data-driven decisions about what features to add, improve, or remove from the final product.

How do I Get an MVP for an Idea?

There are a few steps you can take to create an MVP for your idea:

  • Define the core value proposition of your product. This is the unique benefit or solution that your product will provide to customers.
  • Identify the key features that are necessary to deliver that value. These are the minimum set of features that your MVP must have to be deployed.
  • Prioritize the features based on their importance and impact. This will help you determine which features to include in the MVP and which can be added later.
  • Create a prototype of the MVP. This can be a simple wireframe or a functional prototype that simulates the key features of the MVP.
  • Test the MVP with a small group of customers to gather feedback and validate your assumptions.
  • Analyze the feedback and incorporate it into the next iteration of the MVP.
  • Repeat the testing and iteration process until you have a polished MVP that is ready for wider deployment.

The Benefits of an MVP:

  • Faster time-to-market: By launching an MVP, you can get your product to market quickly and start gathering feedback from customers. This allows you to validate your assumptions and adjust more quickly than if you had waited to launch a full-featured product.
  • Lower development costs: Developing an MVP requires fewer resources and less time than developing a full-featured product, which can help you save money in the short term.
  • Easier product validation: An MVP allows you to test your product with a small group of customers and gather feedback early on. This can help you to identify potential problems and adjust before investing too much time and money into the product.
  • A better understanding of customer needs: Gathering feedback from customers allows you to understand their needs and preferences better and make more informed decisions about what features to add or remove from your product.
  • Smaller risk of failure: Building an MVP allows you to test the market before committing a lot of resources, this way it is more likely to fail fast and with minimal costs.
  • Opportunities to get funding: An MVP can help to show the potential of your idea and secure initial investment to develop the product further.


It is worth noting that there are multiple approaches for developing MVP, but keep in mind the main idea is to keep it minimal, test it fast and learn from it. It might be also helpful to work with a development team or consulting services to help you to develop and validate your MVP.

By launching an MVP, you can gather valuable feedback and validate your assumptions before committing significant resources to a full-scale launch. This can help you to mitigate risk and improve your chances of success in the long term.

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