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Keeping up with digital marketing trends can be difficult, especially because the industry changes really fast. You can, however, keep up to date with the most significant and essential changes to implement a successful digital marketing strategy and reap its results.
There’s also the case where you’re not up for it or just want to be sure your marketing campaign is as good as it could be. That’s where the top social media marketing companies come in to give you a hand if you need it. You just have to reach out to the one you feel is best for your business.
In the meantime, here are eight digital marketing trends to follow and play with in 2023.
Consumers are looking for value and entertainment, which is why interactive content has become a significant trend to follow. Polls, quizzes, infographics, calculators, flipbooks, augmented reality ads or videos, and 360-degree content is some immersive experiences users actively look for.
They love interactive content not just because it’s cool and fun. It helps consumers feel connected to the brand they’re exploring. Interactive content strategies present opportunities to grow and increase conversions.
Engaging with customers is essential to conversion. Telling an authentic story helps you build a connection with your customer and even sell more. Of course, customers need to hear more than just how your brand goods and services are better than your competition’s. It’s helpful to tell them how you kept your promises and how well you delivered.
You don’t have just to let reviews do the talking for you. Instead, focus your marketing on storytelling. Show your customers through testimonials and stories what benefits your products and services bring to the table and how they can help them solve particular problems.
It may not translate to immediate sales, but it’s a great way to put yourself front and center in your prospect’s mind. Then, when they’re considering a purchase, they’re likely to think of you.
Artificial Intelligence Marketing
Automation and artificial intelligence are turning into go-to options when it comes to the brunt of marketing. Deloitte says 73% of those who adopted AI believe it’s “very” important to their business. As a marketer, you have to become more strategic. That means focusing on the specifics of making a business grow.
Ai marketing or artificial intelligence marketing means using customer data and machine learning to anticipate clients’ next moves and retain them by implementing the appropriate strategies. AI is helpful in building effective strategies. At the same time, it changes the way strategies work on converting clients.
As a marketer, you can use AI tools to achieve the following goals:
Get better recommendations and personalization for your clients – intelligence algorithms allow you to predict customer behavior using information gathered from previous interactions easily. Then, you use this data to convert leads into sales by employing marketing strategies.
Employ customer service chatbots – more and more companies are using chatbots to answer common queries for customers. They’re also helpful for providing instant replies 24/7. They help reduce customer service time and relieve some of their workloads. Your agents have more time to deal with questions requiring more complex responses.
Better target advertising – when using AI marketing and machine learning, you can target potential clients. These programs gather customer data and analyze it, forecasting client behavior. As a result, your brand can target advertising based on consumers’ choices.
One of the marketing approaches where the focus is on the consumer is conversational marketing. It’s a driving force behind customer engagement. It can grow revenue and improve your customer’s experience, making it likely for them to return.
Many brands have taken the route to digital, but they’re definitely catering to customer needs. Nowadays, people are looking for real interactions with others more than ever. Speaking to a human being in real-time brings a sense of sympathy and efficiency many customers want or need.
Now, emails are not the main communication method because live chats and phone or video calls are more and more spread out. Using conversational marketing tactics, you’re reimagining your support channels and drawing in more prospects. Try working on hybrid events with presentations and live demos.
Every client likes to feel appreciated and taken care of. That’s why brands are working on specific advertising targeting specific audiences. They prefer to run personalized ads instead of catch-all content that appeals to large parts of the audience.
Of course, bringing those adverts to your customers at the right time and place is also important. Because the market is oversaturated with adverts, it’s essential to time yours just right to get the most significant engagements with the most effective results. But to do so, you must first understand where your audience is and how they use social media platforms. Then, you can create personalized ads for the right demographics.
You’re making it easier for your message to reach the right audience enticingly. A consequence will be the fact that the audience becomes more loyal to you. And if you’re marketing the same product to different audiences, you also have to consider the locations your ads will run and the cultural implications. Various consumers can view your marketing campaign differently, so it’s worth spending some time to make your audience feel understood.
Influencers have become an essential part of sales and marketing. In 2021 influencer marketing was set to reach $13.8 billion. And it keeps growing.
Why is it so popular? Because influencers already have an audience, they’re providing relevance and context to your products or services when promoting them.
An influencer endorsement can increase your sales and brand awareness at the same time. That’s why many brands embrace the influencer-endorsement trend, including Adobe, GE, PWC, and SAP.
Social Media and Platforms in Relation to Video Marketing
Facebook is officially Meta now, and it’s everywhere. We’re talking about the parent company for the social media platform, which has Facebook, Whatsapp, and others in its portfolio. Creating a different name for the parent company is a logical move, following in the steps of Google, which became Alphabet.
The name is what matters, though. So Meta is now turning to the Metaverse, a place for virtual and augmented experiences. It’s one of the most important bets on the future of how the web may look like.
Twitter, Instagram, Tik Tok, and Facebook or YouTube are the most prominent players in the social media ecosystem, which makes them the obvious choices for video marketing. No less than 86% of businesses use video content as marketing tools, after all.
You can work with shoppable videos to feature products and embed links your viewers can click through. So they can learn more about products and buy them with just a few well-placed clicks, without leaving the video.
You’re reaching a large audience with live video streaming, especially when working with an influencer. It’s a great way to create relatable, authentic video content that helps you connect with your audience.
Short-form videos are another exciting option. Wyzowl says that 73% of clients prefer to learn about products or services from short videos. Moreover, 88% of responders said they were convinced to try the product or service after watching the short-format content on social media. The study also says that your highest engagement mark will be for videos under 1 minute long.
Sustainable or eco-marketing is the strategy you apply to eco-friendly products and services or brands selling them. For example, some brands prefer to pair their product with a recycling program or move to renewable energy. Others prefer to source renewable materials for their manufacturing.
Brands that make this move can achieve environmental sustainability and send this eco-friendly message to their customers. As a result, they’re attracting a more eco-conscious customer base. Going green can positively affect brand loyalty and your brand reputation.
For example, the ideal Link building campaign might be purposefully designed around green marketing because it would be a very effective approach to get links with minimal effort.
You can already see this year will be exciting and busy, especially for online marketers. The digital marketing trends we explored in this article should set you up for some changes and developments to integrate into your marketing campaigns.
From reviewing your social media strategies to trying out Metaverse or working on going green, there’s a lot you can do to increase engagement and sales. So try them out and see what works for you.