While the world is becoming more and more digitized every day, and some workplaces are already filled with robots instead of people, it’s important to meet the modern challenges, stay competitive and learn new skills. Today we’re going to unveil who can be a presentation designer and what skills you need to have to start making money with presentation design.
Generally, a presentation is a set of good-looking slides united by the same idea and aim, made in a consistent style. People use presentations as an instrument:
These points include not only the design part but also structuring the content, building up a compelling story, helping a client to highlight their business to its best advantages. So let’s see what you need to become a presentation designer.
Actually, attentiveness is a skill extremely appreciated in any profession, and presentation design is not an exception. You should be attentive to make sure:
Some projects are urgent, and sometimes you have 2-3 projects up and running at the same time. To fulfill the orders and make your customers happy, you have to meet the deadlines.
Though it’s called “presentation design”, it’s part of graphic design, which has its laws and rules. You can learn them using online courses or free videos on YouTube and elsewhere. In the end, you have to know:
Afterward, you can follow to the next step.
After learning the principles of graphic design, make sure you can embody and use them in your presentations. PowerPoint is still one of the most widespread formats for presentations. And don’t believe the myths that PowerPoint presentations look old-fashioned — take a look at our portfolio:
As for Keynote and Google Slides, they have almost the same features PowerPoint has, so it’s enough to learn one program to start working in others.
Negotiation is important at every stage of presentation design — from initial conversation about the scope of work and time frame, explaining the design and why you used a specific picture to the order of payments. It must be said that it’s one of the key competencies of modern people because basically, you negotiate every day.
This skill includes monitoring the latest design trends and knowing how to recreate them in presentation design software, as well as being familiar with PowerPoint / Keynote new features. If talking about PowerPoint, it includes being able to use Morph transition, Zoom feature, etc.
It applies both to visual storytelling and a story your client wants to convey to the audience. As for the latter, it means that you should be able to take a look at the content the client provided and consult them on:
To boost your storytelling skills, read books about storytelling — you can find collections on the Internet.
You may have just understood that being a presentation designer is more than “playing with the fonts” — it’s a complex and responsible but fascinating job you can get after gaining the skills listed in this article.
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